Templates
Beauty marketing resources you can copy
Ready-to-edit scripts, captions and plans. Replace the brackets with your details and keep your own voice.
Referral scripts
I'm so glad you love it! I'm growing my book — if anyone asks who did your [service], I'd really appreciate you sending them my way.
Thanks for coming in today, [name]! If a friend wants [service], here's my link: [link]. When they book, you'll both get [small reward] on your next visit.
Refer a friend → you both get [reward] • New clients only • Reward applies at the friend's first completed appointment • Ends [date]
Captions
[Service] — [length/shape/style]. [One detail that shows skill]. Booking [days] · link in bio
"How long will this last?" With [care tip], about [range]. Here's how to make it last longer: [tips].
Every client gets fresh [tools/liners]. Here's my cleaning routine between appointments.
Opening announcements (without sounding desperate)
Two openings this Thursday after 4 PM for [service]. Book through the link in my bio.
Hi [name] — a [time] spot just opened on [day]. You're first on my list; want it?
Seasonal promotion calendar
| Season | Promote from | Idea |
|---|---|---|
| Back to school | 2–3 weeks before classes | Low-maintenance styles; after-school slots |
| Homecoming | 4–6 weeks before | Group slots; school-color looks |
| Holidays | Early November | Party-ready packages; gift cards if you sell them |
| Valentine's | Mid-January | Date-night looks; bring-a-friend offer |
| Prom | 6–8 weeks before | Trials; full-look packages |
| Graduation | 4–6 weeks before | Photo-ready packages; family back-to-back slots |
| Summer | May | Protective styles; vacation sets |
More: student event seasons
Content calendar
A full month of daily post ideas with caption starters is in the 30-day content calendar. It's written for nail techs, and the structure works for any specialty.
Flyers
Layout rules and sample copy for nails, braids and lashes are in how to make a flyer that converts.