Getting clients
How to get your first 10 clients as a new hairstylist
The problem: You're licensed, enrolled or skilled — but your chair is empty and nobody knows your name yet.
Your first ten clients usually come from people who know you, models who help build your portfolio, and a place where new clients are already looking. Pick a signature service, make it easy to book, and ask every client for one introduction.
Looking for student clients? List your services on Nearest free — no monthly fee for new professionals, and it works alongside the booking tools you already use.
Week 1: Choose what you'll be known for
Pick one or two services you do well and enjoy — silk presses, knotless braids, curly cuts, fades. A clear specialty is easier to remember and recommend than a long menu.
- Write a price and time for each.
- Photograph your best work, even on friends or family (with permission).
- Set your hours — and protect them.
Week 2: Build your portfolio with model appointments
Offer a few reduced-price model appointments in exchange for photos and an honest review. Be clear about what's included and that results are portfolio work.
Looking for 3 models for silk presses this Saturday. Reduced price: $40 (normally $65) in exchange for photos and a review. Natural hair, shoulder length or longer.
Week 3: Personal outreach
Message twenty people you know with a specific offer and date. Ask them to share it if it's not for them.
Why students are a strong first clientele
New stylists often build fastest with students: they book regularly, they book for events, and they tell their friends. They also want prices that fit a student budget — which suits a stylist still building speed and a portfolio.
On Nearest, students already verified as students browse professionals in their city. Your profile shows your photo, services, prices and portfolio; students request a time, and you accept or decline.
Week 4: Turn every client into an introduction
- Rebook before they leave: "Your trim is due in about 8 weeks — want me to hold the 14th?"
- Ask for one referral while they're happy with the result.
- Thank them with a small credit when a friend books.
- Ask for a review that mentions the service.
Build trust while you're new
Be honest about your training or license status, keep your station spotless, start on time and reply quickly. On Nearest you choose your professional status (licensed, license pending, currently enrolled or self-taught), and your identity is verified — clients see who they're booking.