Listings & visibility
How to improve your beauty business profile and booking conversion
The problem: Your profile gets views, but too few of them turn into appointments.
A profile converts when a stranger can answer five questions in seconds: what you do, what it looks like, what it costs, when you're free and how to book. This checklist works for any profile — and maps directly to a Nearest profile.
Looking for student clients? List your services on Nearest free — no monthly fee for new professionals, and it works alongside the booking tools you already use.
Your photo and name
Use a clear, friendly photo of you, plus your business name and logo. Clients book people. Nearest shows your own name and photo separately from your business name and logo, so students know exactly who they're booking.
Your bio
Two or three sentences: what you specialize in, who you love working with, one reassuring detail, and how to book.
I'm Jas — I specialize in classic and hybrid lash sets for everyday wear. Appointments start on time, and I'll walk you through aftercare so your set lasts.
Services and prices
- Name services the way clients search.
- Price and duration on every service.
- Say what's included and what changes the price.
- Keep extras as optional add-ons.
Portfolio
Show your best recent work first, in good light. Match photos to the services you want to sell most, and only post work you did. On Nearest you can tag portfolio photos to a service so students can book that exact look.
Availability and policies
Keep hours you'll honor every week. Show your deposit, lateness and cancellation policy in a sentence or two. Nearest applies one clear policy to every booking, so you don't have to explain it each time.
Copyable checklist
☐ Clear photo of me ☐ Bio: specialty, ideal client, one trust detail ☐ Every service: name, price, duration, what's included ☐ 6+ recent photos of my own work ☐ Hours I can keep ☐ Deposit + cancellation policy ☐ One booking link everywhere ☐ Replies within a few hours